Variety notes that ‘The Blind Side,’ which earned only about 1/3 of what ‘Avatar’ did in domestic box office, ended up the #1 title on Comcast’s “top-performing” list, with ‘Couples Retreat,’ ‘The Twilight Saga: New Moon,’ ‘Hot Tub Time Machine’ and ‘The Hurt Locker’ rounding out the top five. In their statement, Comcast pushes the party line: “Movies available the same day as DVD release are consistently among the top-performing content On Demand,” and Variety agrees, pointing out that ‘Avatar’ was the only on demand title not available day-and-date with the DVD. Yet there’s also some indication that audiences favor video on demand services to catch up with titles that they missed in theaters.
According to Moviefone, New Moon was the third biggest VOD (video on demand) film for 2010. Comcast, one of the nation’s largest VOD companies traced the surprising results.
1. The Blind Side
2. Couples Retreat
3. Twilight Saga: New Moon
4. Hot Tub Time Machine
5. The Hurt Locker
6. It’s Complicated
7. Shutter Island
8. Date Night
9. The Book of Eli
10. Avatar
