(CNNMoney.com) -- Sorry, Twilight fans: Edward and Bella's latest cinematic adventure didn't actually sell 40 million copies this holiday season.
That's what Amazon implied in a press release it issued Monday, touting its holiday sales. But the eye-popping figure doesn't hold up.
Email Print Comment"For the holiday time period alone, Amazon customers bought enough copies of Eclipse for Edward Cullen to watch the movie 1,000 times a day for all 109 years of his life," the company wrote.
CNNMoney ran the math on that claim: 1,000 x 365 days in a year x 109 years = a whopping 39.8 million DVDs. And that's not even counting the extra days in leap years.
When we called to fact-check, Amazon (AMZN, Fortune 500) backed off on its numbers.
'"The Amazon stat you inquired about this morning should've read 'year' not 'day,'" a company spokeswoman replied via e-mail.
Doing the math that way -- 1,000 viewings a year for 109 years -- nets a much more reasonable 109,000 Eclipse DVDs sold.
That's what Amazon implied in a press release it issued Monday, touting its holiday sales. But the eye-popping figure doesn't hold up.
Email Print Comment"For the holiday time period alone, Amazon customers bought enough copies of Eclipse for Edward Cullen to watch the movie 1,000 times a day for all 109 years of his life," the company wrote.
CNNMoney ran the math on that claim: 1,000 x 365 days in a year x 109 years = a whopping 39.8 million DVDs. And that's not even counting the extra days in leap years.
When we called to fact-check, Amazon (AMZN, Fortune 500) backed off on its numbers.
'"The Amazon stat you inquired about this morning should've read 'year' not 'day,'" a company spokeswoman replied via e-mail.
Doing the math that way -- 1,000 viewings a year for 109 years -- nets a much more reasonable 109,000 Eclipse DVDs sold.
And no matter how you do the math, Eclipse DVDs trumped all else.
