According to Home Media Magazine, there have already been three million copies of The Twilight Saga: Eclipse on Blu-Ray/DVD sold since the December 4th release.
Back in March, 2009, Twilight sold over three million copies in its first weekend, and in March of this year, The Twilight Saga: New Moon sold over four million on opening weekend.
According to a spokesperson from the studio, "With the first two titles, we had massive March opening events involving thousands of retail stores . . . We were going for a big bang, right out of the gate.
This time we are releasing the film during the holiday season, a much more crowded time and one with vastly different consumer shopping patterns. So our whole plan is to look at what we're doing over a four-week period of time, and not a single night."
This time we are releasing the film during the holiday season, a much more crowded time and one with vastly different consumer shopping patterns. So our whole plan is to look at what we're doing over a four-week period of time, and not a single night."
Given the nearness to the holiday giving season, there is no doubt more to come from Eclipse sales.
The magazine also reports that totals for Twilight sales are up to 10.5 million units, and those for New Moon have reached 9.5 million units so far.
